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22 Oct
Promotional video clip for marketing purposes

This is our second attempt in creating a promotional video clip for marketing purposes.
In today's trend, sites like YouTube, Vimeo and Dailymotion are becoming the "go to" sites to get information, instruction, education and entertainment.

Recent B2B marketing studies show that:

  • 59% of senior executives prefer video over text.
  • Blog posts incorporating video attract three times as many inbound links as blog posts without video.
  • Video attracts two to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines.
  • Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words.
  • Video and e-mail marketing can increase click-through rates by more than 90%.
  • The average user spends 88% more time on a website with video. Of the 80% of internet users who watched a video ad, 46% took some sort of action after viewing the ad.
  • Video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies.
  • About 46% of people say they'd be more likely to seek out information about a product or service after seeing it in an online video.

Although we believe that we have an extensive product development portfolio we also think that any potential client would also like to get a good understanding about the actual process of design and development. We created this screening room for such a need. We will post relevant video clips of projects which we think represent a typical product development program and any other informative video clips.

Promotional video clips serve to explain in a short and to the point segment, what are some typical problems clients face before seeking a design firm, how our firm can help, and how the ultimate design process works.