Yesterday I had the pleasure for the first time to meet with ten startup groups through the R/GA Accelerator program which is powered by Techstars. I was invited as a mentor to sit with all ten groups and hear about the startup and the product vision they are developing.

Perhaps you may know, or perhaps you may not, but within the news fairly recently was a man making a "grizzly bear proof" suit. This suit, similar to something Iron Man of comic lore would wear, was specifically designed to protect a wearer against a bear attack.

We decided to run an experiment which we call the "Design Marathon". We will choose three products out of all entries that will win at no cost a product spec and conceptual development offering from our design team.